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Last Updated:
Thur., Sept. 15, 2016



Professor Mike's Selected Works



M. B. Menasco, "Experienced Conflict in Decision Making as a Function of Level of Cognitive Complexity," Psychological Reports, 39, 1976, 923-933. (www.ammonsscientific.com).

M. B. Menasco and D. Hawkins, "A Field Test of the Relationship Between Cognitive Dissonance & State Anxiety," Journal of Marketing Research, 15, 1978, 650-55. (www.marketingpower.com).

D. J. Curry, M. B. Menasco, G. L. Rose, and F. Paulson, "The Statistical Design of Lens Model Experiments Using Interactive Computing," Research Frontiers in Marketing, Dialogues and Directions, American Marketing Association Educators' Conference, edited by S. C. Jain, 1978, 219-223.

M. B. Menasco and D. J. Curry, "An Assessment of the Role Construct Repertory Test," Applied Psychological Measurement, 2, 1978, 361-69. (http://apm.sagepub.com).

D. J. Curry and M. B. Menasco, "Some Effects of Differing Information Processing Strategies on Husband-Wife Joint Decisions," Journal of Consumer Research, 6, 1979, 192-203. (www.journals.uchicago.edu).

D. J. Curry and M. B. Menasco, "Sampling Distribution for Scores on the Role Construct Repertory Test," Educational & Psychological Measurement, 40, 1980, 815-28. (http://epm.sagepub.com).

G. L. Rose, M. B. Menasco, D. J. Curry, "When Disagreement Facilitates Performance in Judgment Tasks: Effects of Different Forms of Cognitive Conflict, Information Environments, & Human Information Processing Characteristics," Organizational Behavior and Human Performance, 29, 1982, 287-306. (www.elsevier.com).

M. Menasco and P. Baron, "Threats and Promises in Advertising Appeals," in Advances in Consumer Research, Volume 09. Eds. Andrew Mitchell, Association for Consumer Research, 1982, 221-227. (www.acrwebsite.org).

D. J. Curry and M. B. Menasco, "On the Separability of Weights & Brand Values: Issues and Empirical Results," Journal of Consumer Research, 10, 1983, 83-95. (www.journals.uchicago.edu).

M. B. Menasco, "A Methodology for Matching Concepts with New Brand Introductions," in New Product Development and Testing. W. Henry, M. Menasco, and H. Takada (eds.). Lexington Books, 1989, pp. 287-296. (www.isbn.com).

M. B. Menasco and D. J. Curry, "Utility and Choice: An Empirical Study of Wife/Husband Decision Making," Journal of Consumer Research, 16, 1989, 87-97. (www.journals.uchicago.edu).

D. J. Curry, M. B. Menasco, and J. Van Ark, "Multiattribute Dyadic Choice: Models and Tests," Journal of Marketing Research, 28, 1991, 259-67. (www.marketingpower.com).

M. B. Menasco and A. Roy, "Simulated Negotiations in the Hiring of a Salesforce Manager: Tests of Two-Person Bargaining Models," Marketing Letters, 8, 1997, 381-392. (www.springerlink.com).

M. B. Menasco and A. Roy, "Single Issue Bargaining under Asymmetry: An Experimental Study of Equitable Outcomes." Paper presented at the American Marketing Association Summer Educators' Conference, San Francisco, August 2005. (www.marketingpower.com).

A. Roy and M. B. Menasco, "Sellerís Information Sharing Strategy to Counter a Bid from a Rival Supplier: A Study of Negotiations in Two Cultures," Journal of Marketing Theory and Practice, Vol. 23, No. 4, 2015, 455-469. (http://www.tandfonline.com/eprint/sgbEN4bsyEdavQPrjQSq/full).