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Last Updated:
Thur., Sept. 15, 2016



About Me


Professor Mike

     Michael B. Menasco (Ph.D., University of Oregon) is a former professor of marketing, retired from California State University, San Bernardino.  Previously, he served on the marketing faculties at The University of Iowa; Washington State University, Pullman; UCLA; UC Riverside; and the University of Redlands.

     His research has been published in academic journals, including Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, and various psychology journals including Organizational Behavior and Human Performance.  His present research interests are primarily in two-party decision making and the cultural aspects of bird hunting with retriever dogs (of which he has three Labrador companions).